Hi there! My name is Avi Barel

I'm a UX expert with an entrepreneurial mindset, and strong research, prototyping and interaction-design skills. I gained my experience in working in large companies, such as Microsoft, Cisco and NDS. But I have also worked in small companies, consulted and mentored Startups, and even founded my own Startup in between.

I'm driven by creating intuitive, user-friendly and simple UX for Cloud services, web apps, and Cross-platform devices. I'm working with PMs, R&D, and Senior leadership. Always passionate about finding simple solutions for complex business, social and technical challenges. Keeping up-to-date about UI/UX, front-end development, visual-design, and technology. I love making web, mobile & desktop Apps beautifully designed, easy to use and user-friendly. I have over than 10 years of hands-on experience.

Since I'm also an Entrepreneur and a Tech enthusiast, I know what it takes to transform an idea into a great product! I'm a team player and I enjoy the R&D journey leading to the final product. I believe in making technology better and accessible by improving it for the users. That's why Design-Thinking and User-Centered design are important to me, because when you design for humans, you make technology feel like magic. I offer a wide range of professional services, from consulting, into planning, and to a final product experience.

You can also find me on: Twitter, Linkedin, Medium, StartUX, and on My blog.