About me:

I create clean, user-friendly and intuitive UX for Cloud-Services, Web-Apps, and Cross-Platform devices. I’m a team player who works closly with R&D team leaders, PMs, and the Senior Leadership. Always passionate about finding simple solutions for complex business, social and technical challenges. Keeping up-to-date about UI/UX, Front-End Development, Visual-Design, and Technology. 
I love making web, mobile & desktop Apps beautifully designed, easy to use and user-friendly. I have over 10 years of hands-on experience, which I have gained working for large companies, such as MicrosoftCiscoNDS, and Mamram (IDF). I’ve also worked in small companies, started my own Startup, and founded StartUX in order to help, mentor, and consult other Startups.
I’m also an Entrepreneur and a Tech enthusiast, I know what it takes to transform an idea into a great product. I believes in making technology better and accessible by improving it for the users. That’s why Design-Thinking and User-Centered design are important to me, because when you design for humans, you make technology easier for everyone. I offer a wide range of professional services, from consulting, into planning, and to a final product experience.
You can also find me on: Linkedin, Medium, Twitter, DribbbleStartUX, and on My blog.


  • UX Research
  • UX / UI Design
  • Startup Consulting
  • Interaction Design & MVP
  • Strategy & Planning
  • Research & Analytics
  • Front-End (HTML,CSS,JS)
  • Visual Design (Apps & Web)
  • Problem Solving
  • Branding (Identity)
  • Cross-Platform Design
  • Information Architecture

Tools I use:

Sketch, Figma, InVision, Zeplin, Gravit Designer, Origami, Axure RP, Adobe Photoshop, Adobe XD, Adobe Premiere, Adobe After Effects, Adobe Animate, Adobe Dreamweaver, WordPress, Affinity, Gimp, Krita, Inkscape, Notepad++, Brackets, Visual Studio, Office.
I use Windows, macOS, and Linux on a daily basis.

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My Story

My Story

PM/UX Lead – Personal Incubation project at Microsoft. (I Also helped/mentored other teams)


UX Lead at Microsoft Azure Cyber division


Founder and Editor at StartUX tech-magazine


Founder and CEO at SenseUX (My Own Startup)


Sr. UX Engineer, UCD, and PM at Cicso Systems


UI/UX Director at a small startup in Tel Aviv


Lead UI Director at Mamram unit & ICT division


Created IDF WarFighter tactics game. Co-founded IknowU social network with my army colleagues


Recruited by the IDF as Web designer & Developer


Started our 1st “Startup” – a small quest game


Started a small web-design & Development company with a fried from High School


Created Flash Games, Web-Apps, and animations


I Got my 1st Mac(!) and Learned Flash & HTML


Built my 1st PC for Web-Design & 3D graphics


Learned digital art, Photoshop & 3Ds Max (books)


I Built my first RC Plane & RC Car (with my dad)


I Got curious about Sci-fi, science, and Tech


I Got my first ATARI 2600 computer system


Started drawing at 3 years old